Biography of Levi Strauss

Biography of Levi Strauss  -  Who does not have a pair of jeans? The pants are a must have in our closets and often we wear to look more casual. But, does not ever thought about the stories behind each pair of jeans that we often wear this? History records, it turns out this is not a pair of jeans made ​​by a famous designer, but by a 20-year-old boy who is being migrated.

Initially, jeans story is derived from Genoa, Italy. There jeans are produced for naval purposes. Although originally from Italy, but it will not be thick pants without the intervention of the popular young man named Levi Strauss immigrants who came to try his fortune in California.

In the State of origin in New York, Strauss was living as clothier. When it comes to California was, he was only armed with a few pieces of textiles and canvas to be sold there. Nekatnya Capital was not in vain, textile pieces sold out, leaving only a roll of canvas. By utilizing his talent, he made a piece of work pants for the miners, until selling well because the material is not easily broken.

With a creative mind, Strauss also modify the seams with the use of what they learned from Genoa, Italy. Because the material name "genes" then changed its name to Strauss jeans to make it more pleasing to the ear. He first started producing jeans with the brand "Levi's" taken from his first name.

Since then, jeans started to become the official apparel of the miners. Some time after that, he was working with a successful businessman Jacob Davis to obtain a patent in 1873. In those days, where jeans began to push up everywhere. Although it has been modified with a softer material than the starting material, but these pants are still referred to as jeans and has been used by anyone other than the miners