Introduce one more brand new smartphones coming into the market, the name Obi Mobile. These vendors led by former Apple CEO John Sculley.
Although the smartphone market is already crowded, Sculley said that Obi Mobile comes to targeting a segment that is not produced by Apple. With prices starting at USD 70 or Rp 750 thousand to USD 200 or equivalent to Rp 2.2 million, Obi prefers young users in developing countries.
Obi did not deny when the smart phone to compete with the Xiaomi and Lenovo. But unlike manufacturing from China who offer low prices wah specifications, Sculley claimed Obi different from the typical design, branding and extensive global distribution network.
To prove to themselves that Android smartphones made by Obi different from the design. These vendors to recruit some of the alumni of Apple's design team and designers in Beat Electronics.
"We are very focused on consumers aged 13 to 24 years who may want to have a beautiful design of the iPhone, but did not have enough money," he said, as quoted by CNBC, Monday (11/03/2014).
Obi Mobile will begin to expand in India and the Middle East, and Singapore early next month. Then just follow the country in Southeast Asia, Europe, Africa and Latin America in mid-2015.
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