Having launched in various countries, the BlackBerry Passport will eventually be marketed in Indonesia. Located in the SCBD, Jakarta, Tuesday (11/11) of the box-shaped phone is officially introduced and will be available in the market from 14 November 2014.
According to Ardo Fadhola, Country Senior Product Manager Blackberry SouthEast Asia, one factor BB launch Passport to maximize the display of content on smart phones.
"Goal or target is so that we can better engage the content and the user can see the content with maximum," Ardo said in his presentation.
Ardo added that to make the display look comfortable and maximum content so producers need to eliminate the physical buttons on the phone, then replace it with the virtual keys. But there are still many people who want the existence of these physical buttons.
"We want to give experience to the user so that they can see the content with maximum while still providing a physical button. That's why Passport BB made," said Ardo.
Blackberry Passport has a large box-shaped dimensions with a ratio of 1: 1 the size of a passport in general. This smart phone comes with a keyboard that has touch capabilities.
"Passport Blackberry can make users more productive," said Sivadas Ramadas, the BlackBerry Enterprise Solution Head of South East Asia.
In Indonesia, BB Passport became available in mobile stores as of November 16, but users who have been able to take the book on November 14.
With a four-core Qualcomm processor specification 2.2 GHz, 3 GB RAM, 13 MP camera and 32 GB of memory, the phone is priced at Rp 9.6 million per unit.
In addition, in order to achieve the sales target of 1,200 units in Indonesia BlackBerry hold operators such as Indosat and XL mobile.
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